These days more and more retailers are adding or moving to online stores, and they’re always looking for ways to sell or market themselves online. Online selling is a corner of the internet that is growing quickly, with no signs of slowing down, and it’s a great way to reach a wide customer base.
Small sellers may not have the infrastructure to support sprawling websites as major retailers do or the budget to pay developers, but they still want to stand out from the crowd. WordPress is one option for filling that niche, as a number of its themes are being designed with eCommerce in mind.
Here is a list we’ve compiled of our favorite eCommerce themes, running the gamut from simple online stores to multipurpose websites. You’re sure to find something here that will meet your online selling needs!
To learn more about eCommerce with WordPress, also check out our tutorials on how to create a new store from scratch or optimize an existing one for performance.
1. Botiga
Botiga is a sleek, modern eCommerce theme that offers an easy solution for showcasing and highlighting your products.
It features a minimalist, elegant design that is versatile enough for just about any brand. It comes with plenty of customization options, a user-friendly admin interface, and a one-click demo importer. You also get access to multiple listing and checkout styles, three product gallery designs, and various product cart layouts.
Another highlight is that Botiga includes product search, recommendation, and filter features. You can also leverage badge styles to draw attention to special deals and discounts. This can improve your customers’ shopping experience while making it easier to promote specific items.
If you want to add a blog to your online shop, you can choose from Botiga’s six blog archive layouts. All in all, this theme is a quality option for building a visually appealing and user-friendly storefront.
2. Metro
Metro is a minimal eCommerce theme with seven different homepage designs.
Before we get to the design and templates that come with Metro, it’s worth highlighting that this theme comes with a pack of premium add-ons for WooCommerce. Because of this, you can instantly add some useful functionality to your online shop that you would otherwise have to pay extra to access. Examples of these add-ons include the product variation swatches extension and the production variation gallery module, details of which you can view on the theme website.
While you do get access to some stylish and minimal homepage layouts, the Metro theme also comes with lots of product pages, including individual product page templates and product category layouts. In fact, there are multiple templates for all of the pages your online shop is likely to need, including the cart, checkout, and customer account sections. As you build your store, you can simply pick and choose from the available options to get your site looking just how you’d like it.
3. Divi
In today’s competitive market, an eCommerce website has to do more than merely present a functional storefront; it also needs to be stunning to look at. With the astonishingly popular Divi (our review), there’s plenty of power on hand to create a gorgeous-looking online store.
Divi is an immensely popular theme, suited to all manner of applications. However, when coupled with the bundled WooCommerce plugin, it’s transformed into an eCommerce beast. The native drag-and-drop page builder (called the Divi Builder) enables you to get your hands dirty when designing layouts, with an almost limitless array of options at your disposal. For those who wish to get up and running straight away, there are a number of pre-built layouts, covering homepages, portfolios, eCommerce storefronts, and much more.
In a nutshell, Divi’s versatility is its greatest asset – and there are thousands of existing customers who feel the same way. If you’re looking for a powerful and popular theme for your eCommerce website, it is one of the best on the market.
4. Motta
If you’re planning to build an online marketplace such as Amazon, you’ll need a theme that can support your project. That’s where Motta comes in.
This is a multi-vendor and marketplace WordPress theme with 10 beautiful pre-designed homepage demos. It also offers unlimited header styles, highly customizable product page layouts, and different product card options. Plus, you can build a mega menu to help shoppers navigate your store more easily, and display offers in a promo bar. The theme is also fully compatible with Elementor so that you can make more advanced edits.
Motta is packed with features for your multi-vendor site. These include a vendor information section that enables users to check the authenticity of merchants. You’ll also get a countdown timer for promoting offers, product variation swatches, customer wishlists, and a lot more.
Overall, Motta is a powerful eCommerce WordPress theme that can help you manage your multi-vendor site more effectively.
5. Astra
Astra has multiple eCommerce demos for your online store.
This popular WordPress theme (see our Astra vs Divi comparison) is a very good choice for anyone starting a new eCommerce store or looking for a fresh design for their existing shop. To help you make your website a success, Astra comes with lots of useful features. Some examples include extras for enhancing the navigation of your site, a wealth of customization options and tools, and a large library of editable templates.
Astra also has a strong focus on performance, with optimized code for fast loading times and small files for quick downloads. In addition to lots of eCommerce templates, Astra comes with a library of blog and portfolio templates for sharing your latest news and showcasing your products.
6. MinimogWP
MinimogWP can help you sell almost any product online.
Thanks to a huge library of eCommerce demos, you can build a wide range of online stores with this theme. With general-purpose demos as well as more niche options, whether you’re just selling one type of product or a large variety of items, MinimogWP should work for your eCommerce store.
While the demos are well designed, the eCommerce features of MinimogWP are very impressive. Some of the tools you can use on your store if you choose this theme include product bundles, quantity discounts, sale countdown timers, and 360-degree product views.
MinimogWP also has multivendor support, giving you the option of letting people sign up at your store and list their products for sale.
7. Machic
Machic is a WooCommerce theme for selling electronics online.
The many Machic demos have all been built for displaying and promoting electronics products online with WordPress. The demos cover a range of styles and are suitable for stores with small and large inventories. If you want to promote a few select products, then there’s a demo for that. Alternatively, if you run a store with a huge product range, Machic and its templates are suitable for that type of project, too.
Machic has good marketplace support. Due to this, it’s a solid option for anyone who wants to let multiple vendors sign up and list their products for sale on their site. Elementor support makes this a theme that’s easy to customize, whether that’s a little or a lot.
8. Moderno
Do you need a minimalist WordPress theme for your fashion or furniture store? Moderno has a clean and contemporary design that puts the focus on your products.
Moderno’s demos are designed specifically for clothing and home stores. Each demo uses bold modern fonts and black text over white backgrounds. However, the theme is customizable, so if these preset designs don’t match your style or brand, you can change the colors, typography, and other elements. You can also choose from different shop and page layouts and customize them with the Elementor page builder plugin.
Moderno lets you display a size guide on your product pages, which can be a useful feature if you have a fashion shop. It also comes with a product variations gallery and image zoom. Other eCommerce features include quick view, product video support, and wishlists.
Moderno is ideal for building a sleek fashion store with all the essential eCommerce features.
9. Goya
Goya is a modern and minimalist general-purpose eCommerce WordPress theme. They offer two demos for fashion and home decor stores but the neutral designs of the demos make it easy to adapt them for any kind of online store.
Both of the demos come with a good selection of templates for your website. The homepage templates are very attractive and give you lots of opportunities to welcome your customers, introduce them to your business, and share some of your products. You can also publish testimonials and reviews from your previous customers, adding social proof and credibility to your store.
Plus, Goya has lots of online store-related templates. For example, there are multiple shop layouts for displaying lists of your products. When it comes to the individual product page templates, there’s a good range of options, including full-width layouts, more traditional fixed-width designs, and many other styles.
To help you showcase your products, there are also features like a carousel, zoom, and video pop-up tools. By combining some or all of these features, you should be able to display your products in the best way for your store and target audience.
10. Shoptimizer
Shoptimizer is a WooCommerce theme from CommerceGurus built around the twin objectives of speed and conversions.
Research has shown that even a one-second delay results in a 7% reduction in conversions, so it’s great to see that Shoptimizer scores incredibly well across all the major speed benchmarking services. To help keep your store loading as quickly as possible, Shoptimizer has the ability to automatically minify its stylesheet, delivering a dramatic improvement on loading times. Key pages load almost instantly and the theme feels very responsive as a result. Combined with a good web host, this theme should reduce the chances of your visitors hitting the back button due to long loading times.
CommerceGurus has added a number of conversion-focused features too, including a distraction-free checkout option, trust badges beside key call-to-action buttons, and a call-me-back option.
When it comes to designing your own pages, the lean Elementor page builder is deployed, allowing users to easily create beautiful layouts. You can use this tool to add your own custom page designs to your eCommerce store, as well as customizing the existing content. There are also numerous theme options within the customizer which makes it easy to quickly change fonts, colors, and other settings, and see the results instantly.
11. TheGem
Almost every eCommerce store owner knows the value of using the right images to promote products. However, sales depend just as much on the design of your website as they do on the quality of your product photography. Fortunately, TheGem has you covered.
While this theme is marketed as a multipurpose solution, TheGem offers full design integration with WooCommerce. There are a number of pre-built layouts included, and by employing the bundled WPBakery Page Builder plugin, you can create almost any layout to match your unique requirements.
TheGem showcases products beautifully. A neat rollover effect reveals an alternative image when a site visitor hovers their mouse over the product thumbnail. In addition, product pages include a review section, counters to show off product statistics, and an Add to Wishlist button.
For creating your eCommerce store, TheGem truly shines. Add it to your wish list and don’t be surprised if your theme search leads right you back to it!
12. Jaroti
If you specialize in accessories, you might want to consider a niche eCommerce theme such as Jaroti.
Jaroti comes with six pre-designed homepage demos, each built specifically for jewelry stores. While this may seem like a small selection, you get a lot of customization freedom. For example, you can choose from different header and footer styles, select your header cart options (including dropdown, sidebar, and popup), and change the colors and fonts of your shop. Moreover, the theme is fully compatible with Elementor.
Conveniently, Jaroti integrates with the YITH Wishlist, Compare, and Frequently Bought Together plugins. Additionally, you’ll get color swatches for variable products, a quick view feature, and other eCommerce features. It’s also worth noting that Jaroti is compatible with the Dokan plugin, which enables you to turn your site into a multi-vendor jewelry shop.
With Jaroti, you get all the tools you need to grow your accessories business and boost sales.
13. MyDecor
Thanks to MyDecor’s eCommerce features, including customer reviews, marketplace support, and product hover functionality, you should be able to build a fully functional eCommerce store with this theme.
Other features, such as infinite scroll, powerful product filtering, and the ability to run your store in catalog mode, also help to make MyDecor a competitive option.
Regarding demos and templates, MyDecor might not have as many as some of the competition. However, the demos you get access to have very high-quality designs. It’s true that the demos have been configured for selling furniture and other similar types of items; however, if you like the design and layout of them, they can be easily adapted to work for other products.
Elementor can be used to customize almost every aspect of this theme. MyDecor also comes with a number of custom elements for Elementor.
14. GoStore
GoStore is another theme that works really well for electronic goods.
The GoStore demos have all been set up with dummy content that compromises mainly electronic products. However, if your store doesn’t fall exactly into that category, don’t be deterred. GoStore should be suitable for many other types of products.
If you do find that GoStore has the right design for your store, then you’ll be pleased to know that this theme has some useful eCommerce features. Some examples include the product quick view, the Ajax-powered search, and the infinite scroll product category page designs, to name just a few. GoStore has multivendor support, should you wish to start an online marketplace with WordPress.
Shoppers can easily filter your products using the custom widgets of GoStore.
15. Hongo
Hongo is a multipurpose eCommerce WordPress theme that can help you sell any type of product online.
With lots of pre-built stores and styles of templates, Hongo should work for almost any type of eCommerce project and be suitable for listing all types of products. The 10 store demos are a mixture of purpose-built options that are focused on a particular type of product, such as jewelry, lingerie, or furniture, as well as a few more general-purpose designs that are suitable for a wide range of items. However, even the purpose-built store demos can be easily adjusted and repurposed for selling other categories of products.
As well as the selection of pre-built store demos, Hongo users can also choose from seven product page styles. Thanks to this, when it comes to publishing a product on your website, you can quickly select the layout that works the best for that particular item. There are also multiple blogging templates to work with, so if you want to announce new product lines or share other news with your visitors, it’s easy to do so with Hongo.
Ecommerce features aren’t in short supply with Hongo. As well as all the pre-built content, you can also ensure that your store functions like the other large online retailers out there, while also looking the part. Some examples of these useful eCommerce features include powerful product filtering to help your customers find what they’re looking for and a product quick view for effortlessly inspecting your items. As you might expect from a popular eCommerce WordPress theme, everything about Hongo is easy to adjust, customize, and improve as necessary.
16. Riode
Riode is a multipurpose eCommerce WordPress theme that has over 45 store demos.
From fitness equipment and gadgets to clothing and beauty products, plus lots more, Riode has a demo for most types of eCommerce projects. They also offer generic demos that aren’t focused on any particular type of product.
Riode comes bundled with the premium WPBakery Page Builder plugin. This easy-to-use tool gives you the ability to customize your store in many different ways, editing the templates and creating new page designs from scratch. It is also compatible with the Elementor page builder plugin, if you’d rather use that tool instead.
This theme comes with many features such as stylish CSS3 animation effects for giving your store an eye-catching design, mega menu functionality for enhancing your drop-down menus, and a live search tool that makes it even easier for your customers to find what they’re looking for. As Riode was built to work with the popular WooCommerce plugins, you can use the huge library of extensions for this tool to add even more eCommerce features to your store and get it working exactly how you want.
17. Yobazar
Yobazar has been designed to help anyone launch a fashion store.
The demos and overall design of Yobazar are aimed at anyone who wants to start their own eCommerce store selling items relating to fashion, such as clothing, accessories, and jewelry, to name just a few. The templates of Yobazar can be described as bold. They use large images and slideshows to grab the attention of visitors. Their layouts stretch from edge to edge of the browser window, enabling you to fit lots of products on the screen at any one time.
You can easily edit Yobazar and its templates if they don’t quite match your vision. Elementor is the supported page builder tool for carrying out this work, giving you lots of creative options. It’s worth considering choosing Yobazar even if the design isn’t a perfect match for your requirements as it has many eCommerce features that are sure to enhance your store.
18. Kalium
A lot of eCommerce themes focus solely on presenting a simple and functional look. However, there are subsections of sellers out there requiring more of a unique, relaxed feel for their websites, and Kalium looks to be the theme that caters to them.
This theme is simply presented, and geared towards those selling products such as homemade arts and crafts, or creatives looking for a non-formal vibe. It’s lovely to look at, with a good use of white space giving enough room for each element, and a playful-looking default font to further increase the calming vibe.
Finally, there are over 30 portfolio layouts to choose from – ideal for those who need to showcase their work as well as their products, wrapped up in beautiful design.
Kalium is gorgeous to look at and simple to use, and it’s well worth your consideration if you’re a creative looking for a welcoming atmosphere for your website.
19. Marketo
Marketo can be used to create single and multivendor online stores that sell a wide range of products.
Whether it will just be you who is selling products from your store or you’d like to create a multivendor marketplace where other sellers can sign up and list their products for sale, Marketo was built with you in mind. To handle the multivendor functionality, this theme has been built to work with all the necessary tools, including the Dokan plugin that adds these features to your WordPress website.
Even if you don’t want to create a multivendor marketplace, Marketo shouldn’t be overlooked. Thanks to a recent update, there are now even more store demos to choose from. Some examples include grocery stores, furniture shops, and sites selling gadgets, to name just a few. Once you’ve made a selection, the demo and all of its templates and settings can be imported into your WordPress dashboard in just a few clicks.
Changing the overall style of your site only takes a few clicks as well. Thanks to the pre-defined color schemes, you can quickly switch the branding of your online store by choosing one of the available options. Like many of the best eCommerce themes out there, you’re not limited to using the pre-defined schemes and can easily create your own if you feel the need.
For those with more specific ideas of how their store should look, the powerful Elementor page builder plugin is the tool that’s supported by Marketo. Due to this, you can open up the templates that make up the Marketo demos and start customizing them through a fully modern drag-and-drop user interface. Whether you want a set of demos and templates that are ready to go or you want to build a unique single or multivendor marketplace, Marketo should definitely be on your shortlist of eCommerce themes to consider.
20. Shopkeeper
Shopkeeper is a gorgeous multipurpose eCommerce theme, striking in its simplicity and bold design. The home page contains a full-screen in-your-face slider, courtesy of the included Slider Revolution plugin, which makes this theme the perfect choice for wowing your visitors.
If the full-page slider packs too big a punch for your taste, you can easily change it – Shopkeeper comes with 10 different home page layouts, plus a pre-built “coming soon” page. In addition, it provides dozens of layouts for shop pages, product demos, portfolio, blog, and others (even a wishlist). And with a wide range of header styles and fully customizable design options, you’ll have no problem creating the look you want for your site.
Similar to many other themes, Shopkeeper is fully integrated with the WooCommerce plugin and supports translation with the WPML plugin. It’s extremely easy to navigate and is also responsive to screen size. And it’s easy for you, the site owner, to get help with the extensive documentation, regular updates, and a committed support staff.
You don’t have to use Shopkeeper just as a store – it’s also excellent for building a product catalog, managing inventory, or displaying a portfolio. That’s what makes it ideal for shop owners and entrepreneurs alike.
21. Flatsome
A key element of any successful eCommerce site is a hassle-free user experience. If potential customers can’t navigate your storefront easily, they’ll likely go elsewhere – impacting your sales and profits. By taking advantage of Flatsome’s powerful design capabilities, your website can offer users an enjoyable and easy shopping experience.
Flatsome is based around the bundled WooCommerce plugin and combined with the built-in page builder, your website will have enough customization options under the hood to satisfy all but the most demanding of designers. Flatsome also incorporates a slider element into its page builder, rather than offering one as a bundled plugin – further increasing the creative power at your fingertips.
Flatsome’s functionality can be expanded further with two optional plugins – one that adds a user wish list, and the other incorporating a live search function into your site.
If you’re looking for a WooCommerce-powered solution for your store, with comprehensive design options that can be expanded upon further, you can’t go far wrong with Flatsome.
22. Savoy
This theme’s namesake is a five-star establishment in central London. It’s apt, therefore, that Savoy is a high-quality theme for classy eCommerce websites.
There are plenty of customization options at hand with this attractive, minimalist theme. You can select from seven different header styles, and six store layouts including the popular infinite scroll option. If these designs aren’t what you had in mind, the bundled WPBakery Page Builder plugin can help you create almost any design imaginable.
In addition, by employing the bundled Slider Revolution plugin, you can prominently showcase any of your products and create high-converting calls to action.
Given its functionality and customization, Savoy is no slouch. It’s a quality, minimalist theme for eCommerce stores with class, and should be added to your shortlist pronto!
23. Halena
Halena is a modern eCommerce WordPress theme that’s ideal for creating minimal online stores.
If your brand and products work well with a minimal approach to design, then this stylish eCommerce theme should be on your shortlist. The clean design not only ensures your website loads quickly on a range of devices but also gives your products plenty of room to breathe on the page. If the items in your store look great, then the minimal Halena eCommerce theme could be a good match.
However, that’s not to say that the Halena theme doesn’t have an interesting design. On the contrary, this theme has lots of nice little design touches that will help to impress your visitors and potential new customers. Thanks to the custom-built product quick view mode, your visitors can instantly get a better view of your items, while the AJAX-powered filtering tool makes narrowing down your inventory very straightforward. The hotspot pins are equally impressive, giving your shoppers a quick way to find out more about each item in your store.
Furthermore, like many of the best eCommerce WordPress themes, Halena also comes with a good selection of pre-built layouts for all the pages your store will need. Thanks to this, you not only get a range of options for displaying your projects, but also, all the essential pages, such as the shopping cart, checkout, and customer account areas are all taken care of for you.
If you need to make any changes to any of the Halena pre-built content, this stylish eCommerce WordPress theme package includes the powerful WPBakery Page Builder plugin. With this drag-and-drop content editor at your disposal, you can easily tweak the pre-built templates as well as create your own unique page designs from scratch or by using the library of WPBakery Page Builder templates.
24. Konte
Konte is another impressive minimal WooCommerce theme, but this time aimed at fashion stores.
Although some of the Konte demos have been set up for selling furniture, most of the pre-built templates have been loaded with fashion-related products, such as clothing and accessories. Of course, you’re free to replace the demo content with any product information you like, and due to this, no matter what you’re selling online, Konte could still be a very good choice for your eCommerce shop.
One reason why you should consider Konte is the range of design styles that are in use throughout the multiple store demos. While the main demo sticks to the tried-and-tested format that’s very popular with the best minimal eCommerce themes, the other options include some more unique, and perhaps, interesting layouts.
For example, one of the demos has a split-screen design that can be used to display your products in a few eye-catching formats. As your visitors swipe, scroll, or click through the slides, the next product and its description are revealed. If you want to give your store a look that will help it stand out from the crowd then this demo is definitely worthy of closer inspection.
The other demos with more traditional homepage layouts still present their elements in interesting ways. This includes offset product displays and subtle animation effects to help capture the attention of your potential customers. The product page templates are a varied mixture of traditional designs and more contemporary layouts that you can pick and choose from in order to present your products in the right way.
With user interface features such as product filters, quick views, and multiple hover styles, you can ensure that your online shop delivers the type of user experience your customers would expect from a high-end eCommerce store.
25. Aurum
Aurum is another excellent eCommerce theme for showcasing your products.
While it does have blog pages, it really shines in its store design. You can feature products right on the home page by using content blocks; possibilities include – but aren’t limited to – showing off what’s popular, what’s on sale, and what’s top-rated.
Aurum is packed with demos, page layouts, and header styles, so it’s very easy to customize your look. The included WPBakery Page Builder plugin gives you access to a number of shortcodes and other customization options as well. The sticky menu is a nice touch for easy navigation. The design is responsive and retina-ready and supports several popular slider plugins. It also integrates well with social media platforms, and is compatible with the WPML plugin, making it easy to share your products.
This theme has a clean, bright, minimalist look that will serve you well in displaying your offerings. Its parallax effects add a dash of pizzazz to what is already a beautiful theme.
26. Stockie
Stockie is a true multipurpose eCommerce store theme with a good selection of online shop demos.
The library of online shop demos in the Stockie theme package really does cover a wide range of product types and store designs. Therefore, no matter what you’re selling or what your design preferences are, there should be at least one option that’s a good match among the Stockie demos.
Creating fashion stores, selling gadgets, or promoting the latest items from a luxury brand are just some of the ways this theme can be used to build an online shop with the WooCommerce plugin and the WordPress software. The design styles of the Stockie demos include split-screen slider layouts, one-page options, and clean and minimal templates.
There are lots of product grids and display layouts, too, including some traditional layouts as well as some more interesting and unique options. Using sliders and carousels to display your products is fully supported by the core functionality of Stockie and the premium plugins that are included in the theme package. Among those premium plugins are the WPBakery Page Builder tool and Slider Revolution, giving you lots of options for how your store will look and behave. As this theme was built around the WooCommerce plugin, you can add almost countless extra features to your shop via the huge library of add-ons for this plugin.
Another reason to consider Stockie for your online store is the fact that it’s localization-ready. Thanks to this, you can translate your store into a range of languages, due to the support for the multilingual WPML plugin. So whether you want to translate your store into a language other than English, or you want to display your content in more than one language, Stockie has the functionality to make this possible.
