Searching for the best WooCommerce plugins to level up your store?
One of the great things about WooCommerce is just how many extensions you can find for it. But that’s also a double-edged sword — with thousands of extensions to choose from, how can you find the best options for your store?
Well, instead of trying to review every plugin yourself, let us do the work for you with our curated list of the best WooCommerce plugins.
These plugins will help you improve all aspects of your store, from boosting your marketing to creating a more user-friendly shopping experience to streamlining your admin processes and everything else.
You probably won’t end up installing every single plugin on this list, but you should come away with a bunch of great new options for your store by the time you finish this post.
Enough introduction? Let’s dig into our picks for the best plugins for WooCommerce stores.
And if you are also interested in plugins beyond eCommerce, also check out our hand-picked collection of the best plugins for any WordPress site.
1. Merchant
Merchant is a modular, all-in-one plugin that’s built to optimize your WooCommerce store for conversions and just generally help you create a great shopping experience for your customers.
To make that happen, Merchant comes with 40+ modules covering a range of important features – everything from implementing more effective deals and cross-sell strategies, boosting trust with your customers, optimizing the shopping experience with wishlists and better carts, and lots more.
Here’s a sampling of a few of the most notable modules that Merchant offers, but this is by no means the complete list:
- Show “Frequently Bought Together” products (just like Amazon).
- Add “Buy X, Get Y” deals.
- Offer bulk discounts.
- Add real-time Ajax-powered product search.
- Show spending goals (e.g. “Spend $20 more to get free shipping) to boost average order value.
- Offer free gifts if customers meet certain conditions (works well when combined with spending goals).
- Add a floating mini cart or a side cart.
- Boost trust with trust badges, payment logos, “reasons to buy” lists, and more.
- Use a Shopify-style checkout process.
- Improve your store’s product reviews with features like sorting and a user-friendly popup to write reviews.
- Add a “Buy Now” button (like Amazon).
- Add product videos or audio files to single product pages.
- Let customers create wishlists.
Finally, while Merchant packs a lot of functionality, it’s not going to slow your store down or bloat it with unnecessary features. You can choose exactly which features to activate on your store, which means features that you’re not using won’t add any code to your store. Plus, the modules that you do activate are all optimized for performance.
Price: Free version at WordPress.org. Premium version from $79.
2. Omnisend
Omnisend for WooCommerce is a powerful, easy-to-use email marketing, newsletter, SMS marketing, and automation plugin. It’s designed to help ecommerce businesses drive engagement and increase revenue.
Omnisend integrates seamlessly with your WooCommerce store and puts all your email marketing needs right at your fingertips within WordPress. Build your subscriber lists, craft targeted campaigns, automate, and analyze results. The best part? You can get started completely for free and still get access to all the features.
Some of the main features include:
- Email & SMS campaigns: Create professional looking campaigns with an easy-to-use drag-and-drop editor and hundreds of pre-designed customizable templates.
- Automation workflows: Build powerful automation workflows with a visual workflow builder or use customizable pre-made workflows.
- Personalization: With Omnisend you get unlimited segmentation that you can create from scratch or use pre-made segments.
- Product recommendations: Use Omnisend’s product recommendation feature to automatically suggest products that your customers are most likely to buy.
- Ecommerce integrations: Omnisend integrates with all major ecommerce tools, including Gorgias, Yotpo, Zapier, ShipStation, and 100s more.
- Signup forms: Grow your list with various types of signup forms (multi-step, wheel of fortune, countdown timer, landing pages)
- Push notifications: Send timely notifications to those who opted in
Price: Omnisend offers a generous free plan, while paid plans start at $16/month for 500 contacts.
3. FiboSearch – Ajax Search for WooCommerce
Product search is essential because it’s how a lot of shoppers will find the products that they’re interested in. What’s more, these are high-value customers, as people who use your store’s search are more likely to make a purchase. For example, at Amazon, shoppers who use site search convert at 6x other shoppers — 12% vs 2%!
FiboSearch, formerly Ajax Search for WooCommerce, lets you greatly improve your store’s product search functionality with the following enhancements:
- Real-time Ajax search suggestions as soon as shoppers start typing
- Show product details and/or images in search results
- Improve search accuracy and performance
- Conditionally include/exclude products
- Surface more accurate results by searching in more product details
Overall, it’s one of the best options to improve WooCommerce product search. And by improving your store’s search, you’ll improve your store’s bottom line.
Price: Free version at WordPress.org. Premium version from $49.
4. Advanced AJAX Product Filters
In addition to product search, adding product filters to your store is another way to help shoppers find relevant products.
With the Advanced AJAX Product Filters plugin, you can add as many custom filters as needed. People can filter by price, attribute, taxonomy, status, and lots more. Because the filters use AJAX, shoppers can see the results of their sorting without needing to reload the page, which creates a great user experience.
You can easily add your filters using a widget, and there are also dedicated integrations for popular page builders such as Elementor and Divi.
Price: Free version at WordPress.org. Premium version from $44, which includes lifetime updates and support.
5. Advanced Order Export For WooCommerce
While WooCommerce does let you analyze orders from your WordPress dashboard, a lot of stores will need to export order data for various reasons such as:
- Updating your accounting software
- Analyzing your orders in more detail
- Sending the data to a third-party supplier (e.g. dropshipping)
The Advanced Order Export For WooCommerce plugin lets you easily export some/all of your order data in various formats. You can choose exactly what fields to include (with support for custom fields), add flexible filters, and more.
Basically, it helps you get your store’s order data to where it needs to go.
Price: Free version at WordPress.org. Premium version from $25.
6. WooCommerce PDF Invoices & Packing Slips
WooCommerce PDF Invoices & Packing Slips is not a “sexy” plugin, but it is a very functional one, which is why it has a perfect five-star rating on over 1,350 reviews at WordPress.org.
As the name suggests, it helps you create a PDF invoice/packing list for new orders, including the following features:
- Automatically attach the PDF invoice to WooCommerce emails
- Easily download the PDF from the order admin page
- Bulk generate PDFs when needed
- Automatically print PDFs by pairing with the separate WooCommerce Automatic Order Printing plugin
You can also purchase a bunch of new templates to control the design of the PDF.
Price: Free version at WordPress.org. Premium version from €59 and templates from €39.
7. TI WooCommerce Wishlist
Letting people create their own wishlists is a pretty standard feature for an eCommerce store, but one that WooCommerce doesn’t include by default.
To fix that, you can use the TI WooCommerce Wishlist plugin. Shoppers will be able to click a single button/icon to quickly add items to their lists.
It also includes other useful features, such as:
- Easy sharing for wishlists so that people can share with friends and family
- Multiple wishlists per user
- Option to send promotional emails to people based on the items in their wishlists — for example, you could send someone an email letting them know an item on their wishlist just went on sale
- Let people adjust the privacy of their wishlists
Overall, TI WooCommerce Wishlist is one of the best options to add WooCommerce wishlist functionality.
Price: Free version at WordPress.org. Premium version from $79.
8. WooFunnels
WooFunnels lets you completely revamp the WooCommerce checkout process to optimize it for conversions.
As the name suggests, it allows you to create your own custom sales funnels powered by WooCommerce, including order bumps, one-click upsells, and more. You also get built-in analytics and A/B testing to optimize your sales funnels.
You can design everything using your favorite page builder, and you also have the option to integrate with the Autonami CRM for marketing automation.
This is especially helpful for single-product stores or landing pages, but it can be useful in other situations, too. It’s also great if you’re using WooCommerce as more of a payment processor for your membership plugin or LMS plugin.
Price: Free version at WordPress.org. Premium version from $179.
9. Checkout Field Editor (Checkout Manager) for WooCommerce
Checkout Field Editor does exactly what the name suggests — it lets you edit the fields that appear on the WooCommerce checkout.
You can add new fields to collect further information from shoppers. You can also modify or delete some of the default fields to create a more streamlined checkout process and reduce friction.
Other useful features include the following:
- Conditional logic — you can either show/hide fields or repeat fields based on other fields on your checkout
- Rearrange all fields, including both custom and default fields
- Control field display in emails and order pages
If you want to edit anything about the form fields on your checkout page, this is the plugin for you.
Price: Free version at WordPress.org. Premium version from $49.
10. WOOCS – Currency Switcher
If you want to let shoppers view prices in multiple currencies, you’re going to need a plugin such as WOOCS, which is short for WooCommerce Currency Switcher.
It lets you add a currency switcher to your site so that visitors can choose their preferred currencies and see your products’ prices in those currencies.
You also get the following useful features:
- Choose whether customers can pay in the currency or not (the alternative would be letting them view the conversion for convenience, but still charging them in your default currency)
- Automatically update exchange rates based on different services
- Conditional rules based on currency (payment gateways, coupons, and more) — for example, you could show different payment gateways based on the currency that a shopper selected
- Price rounding
Price: Free version at WordPress.org. Premium version costs $34, which includes lifetime updates.
11. Import Products from any XML or CSV to WooCommerce
If you have a lot of products, it can take a lot of time to add each product manually via the dashboard.
With the Import Products from any XML or CSV to WooCommerce plugin, you can save time by bulk uploading products via a CSV or XML file. You’ll then be able to easily map the data from your file to the fields in WooCommerce using a graphical interface.
You can use this for product feeds, dropshipping, affiliate products, or just saving time while uploading your own products.
Note — it’s technically an addon for the WP All Import plugin.
Price: Free version at WordPress.org. Premium version from $149.
12. WooCommerce Cart Abandonment Recovery
According to the Baymard Institute, the average shopping cart abandonment rate is around 70%. If you can find a way to recover even a tiny fraction of those carts, that will make a huge improvement to your store’s bottom line.
For example, if your store’s abandonment rate is 70% and you can recover just 5% of those carts, you have boosted your sales by more than 10%!
WooCommerce Cart Abandonment Recovery helps you achieve that by letting you send one or more abandoned cart reminder emails to shoppers who abandon their carts. You can include a summary of their cart in the email and let them restore it with a single click.
You can also offer special coupon codes to incentivize shoppers to continue and built-in analytics let you see how well your efforts are working.
Price: 100% free.
13. Direct Checkout for WooCommerce
If you want to optimize your store’s conversion rate, you want to make the checkout process as frictionless as possible.
One way to do that is to skip the cart page and send people straight to checkout, which is exactly what this plugin helps you implement. This is a tactic that you’ll see on a lot of stores, including Amazon with its Buy Now button.
The Direct Checkout for WooCommerce plugin can also be helpful for single-product WooCommerce stores where shopping cart functionality is unnecessary.
Beyond letting you send people straight to checkout, it also includes some other useful features such as the ability to remove checkout fields. However, for heavy-duty checkout field editing, you’ll still want the Checkout Field Editor plugin that we mentioned above.
Price: Free version at WordPress.org. Premium version from $30.
14. Product Addons for WooCommerce
Product addons let your shoppers customize products by adding custom information on the product page.
For example, if someone is buying a piece of jewelry, you could let them enter a custom engraving message using product addons.
With the Product Addons for WooCommerce plugin, you can easily add unlimited product addons using 20+ field types, including the following:
- Text
- Number
- Radio
- Checkbox
- Select
- Date
- Color
- File upload
With the premium version, you can also add prices to the product addons and set up your own price formulas. You also get other useful features such as conditional logic.
Price: Free version at WordPress.org. Premium version from $39.
15. WooCommerce Extra Product Options
WooCommerce Extra Product Options is another popular option that lets you create more customizable products.
It gives you a form builder to design a form that accepts additional input from customers, including using conditional logic.
One useful option is that you can set up mathematical formulas. For example, if you sell wallpaper, you could let people choose a custom size and then automatically calculate the right price based on the specific dimensions that the shopper chose.
You can also display another product as a product option, which lets you create simple or complex product bundles.
Price: $49 with lifetime updates.
16. Lumise – Product Designer for WooCommerce
Lumise is a WooCommerce product designer plugin that lets your customers design their own custom products.
The most common example would be a custom t-shirt, where shoppers can upload their own images and arrange them on the shirt. You could also use it for other clothing, mugs, cards, signs, and so on.
You can let people upload their own files or also give them a preset library to browse. This is a pretty complex plugin, so I encourage you to read the full description on the product page if you’re interested in this type of functionality.
Price: $69 with lifetime updates.
17. WOOF – WooCommerce Products Filter
WOOF is another flexible WooCommerce plugin that lets you create custom product filters to help shoppers find specific products at your store. You can let people filter by any product detail, from price to attributes, taxonomies, and more.
You can also choose from a ton of different filter input types such as radio, checkbox, dropdown, and others. There’s also an option to add keyword search.
You can display filtered results using AJAX without a page reload or disable AJAX if preferred.
The premium version also includes some unique features such as filter statistics, notifications for new products that meet a shopper’s filters, and more.
Price: Free version at WordPress.org. Premium version costs $39, which includes lifetime updates.
18. Side Cart WooCommerce
Ever wished that you could add a Shopify-style side cart slide-out to your store? With the Side Cart WooCommerce plugin, you can easily set that up.
The advantage of this approach is that shoppers can get a full look at their carts from anywhere on your store. They also get options to start the checkout process if needed.
With Side Cart WooCommerce, you can customize the design, choose what product details to show, and hide the side cart on certain pages, too.
Price: Free version at WordPress.org. Premium version from $24.
19. CartFlows
Like WooFunnels, CartFlows is another plugin that lets you massively upgrade the WooCommerce checkout process and optimize it for conversions. You can either use it to override the native WooCommerce checkout page or create your own separate checkout funnel.
For design control, you can use your favorite page builder e.g. Elementor. To maximize revenue and conversions, you can include tactics such as order bumps, one-click upsells and downsells, and others.
Other useful features include the following:
- A/B testing
- Dynamic offers based on shopper actions
- Premade templates
- Cart abandonment retention
There is a free version that can work for simple funnels. However, for serious sales optimization, you’ll want to purchase the premium version.
Price: Free version at WordPress.org. Premium version from $239.
20. Variation Swatches for WooCommerce
The Variation Swatches for WooCommerce plugin gives you a more user-friendly way to show product variation options.
By default, WooCommerce displays each variation in a dropdown with a text label. This plugin lets you change that by listing the options and replacing the text with an image, color, icon, and more.
For example, if you sell t-shirts in different colors, you can add a swatch for each color instead of writing out the name of the color (like the example above).
This plugin gives you tons of customization options, especially if you pay for the premium version.
Price: Free version at WordPress.org. Premium version from $49.
21. MailPoet
MailPoet is a great option if you’re looking for an email marketing solution for your store.
Instead of using a third-party email marketing service such as AWeber or Mailchimp, you can use MailPoet, which lets you manage everything from your WordPress dashboard while still including important features such as a dedicated sending service to make sure emails make it to subscribers’ inboxes.
Another advantage of MailPoet is that it has a very tight WooCommerce integration. You can create targeted segments based on shoppers’ activity and set up useful automations such as abandoned cart reminders and after-purchase follow-ups.
Beyond that, you can also use MailPoet’s sending service to send your WooCommerce transactional emails (such as order confirmations), which can improve their reliability.
In fact, MailPoet’s WooCommerce integration is so good that WooCommerce acquired the MailPoet plugin in 2020!
Price: Free to send up to 5,000 emails per month to up to 1,000 subscribers. Paid plans from $10 per month.
22. WooCommerce Product Table
WooCommerce Product Table lets you display some or all of your products in a searchable, filterable table listing.
You can use this plugin either in addition to the default WooCommerce product listing page or as a replacement. For a lot of stores — for example, wholesale stores, restaurants, and others — this table listing approach can be a better way of displaying products.
The plugin is very configurable, which gives you a lot of options for customizing the display to meet your store’s needs.
Price: From $99.
23. Metorik
Metorik is a powerful solution for improving your store’s reporting and marketing efforts.
It started as purely a reporting tool that offered far deeper insights into your store, including customer behavior, product insights, and more. You could use a ton of filters and segmentation options to create some really useful reports.
There are also special analysis options for subscriptions, such as MRR and retention. This can make it really handy for membership sites.
It still offers top-notch reporting, but it’s since expanded to offer some marketing features such as email automations.
Fun fact — the founder of Metorik used to work at WooCommerce, so he has some pretty good insights into what WooCommerce stores need.
Price: From $20 per month, but there’s a 30-day free trial.
24. Booster for WooCommerce
Booster for WooCommerce doesn’t have a single feature/use case. Instead, it’s a modular set of 110+ enhancements to your store that cover a range of different features.
You can think of it like the Jetpack plugin, but specifically for WooCommerce. In fact, it used to be called WooCommerce Jetpack before a trademark issue forced the name change.
The 110+ features can help you with all different areas of your store, so I can’t list every single one. Instead, check out the full list here.
The important thing is that everything is modular so that you can only enable the features that you need and avoid bloating your store.
Price: Free version at WordPress.org. Premium version from $120.
25. Flat Rate Shipping Plugin For WooCommerce
As the name suggests, Flat Rate Shipping Plugin For WooCommerce helps you calculate and control shipping rates on your store.
You can set up simple or complex calculations to generate accurate shipping prices based on various rules. Some of the many conditions that you can use when calculating shipping rates include the following:
- Product, category, tag, or SKU (including support for variable products)
- Any product attribute, including color, size, type, etc.
- Geographic area (country, state, postcode, and zone)
- Weight
- Cart quantity
- Cart subtotal
- Payment method
- Coupon
- User accounts or user roles (e.g. offering special shipping options for VIP customers)
You can use these conditions to set up unlimited rules for your store. You can also offer multiple shipping options and let shoppers choose their preferred methods.
Basically, it gives you the flexibility to set up the flat-rate shipping options that make sense for your store, whatever configuration that may be.
Price: Free version at WordPress.org. Pro version starts at $139 for use on a single site and one year of support and updates.
26. WooCommerce Advanced Shipping
WooCommerce Advanced Shipping is one of the best and most popular plugins for setting up WooCommerce table rate shipping rules.
If you’re not familiar with the table rate shipping approach, it lets you set up more flexible shipping rules, such as charging based on weight, dimensions, destination, quantity, and lots more.
You can mix and match these different rules together to calculate your shipping rates in an optimal way.
Most stores either use this table rate shipping approach or calculate real-time shipping rates. The advantage of table rate shipping is that you can offer “cleaner”, more transparent shipping costs.
Price: $23 with lifetime updates.
27. Discount Rules for WooCommerce
As the name suggests, Discount Rules for WooCommerce lets you set up your own custom discount rules for products.
For example, you can offer bulk purchase discounts, tiered discounts based on quantity, discounts for certain types of users, and lots more.
Here are some examples of the types of discounts you can create:
- Spend $100+ and get 10% off
- Buy 8+ products and get 15% off
- 10% off for users with a certain user role
- Buy one get one free (BOGO)
- Buy Product A and get 15% off Product B
- …lots more!
These discount rules can be really useful for boosting your store’s marketing and encouraging shoppers to spend more money to meet the discount rules.
Price: Free version at WordPress.org. Premium version from $59.
28. Advanced Coupons
Advanced Coupons is kind of like Discount Rules for WooCommerce, but it’s focused on helping you set up your discounts and promotions using coupons.
It hooks into the native WooCommerce coupons system to give you a lot more options, including the following:
- Set up more complicated deals, such as BOGO offers
- Add more complex requirements to be eligible for the coupon — for example, require certain user roles, cart minimums, products, and so on
- Schedule coupons to run during certain times
- Automatically apply a coupon when someone clicks a certain URL — this is great for sharing deals on social media
Beyond coupons, there are also two really useful addons:
- Gift cards – create gift card products that people can purchase and give to others
- Loyalty program – give customers points based on their actions (e.g. making a purchase); they can then redeem these points for coupons
Price: Free version at WordPress.org. Premium version from $60.
29. Advanced Shipment Tracking (AST)
Advanced Shipment Tracking (AST) helps you track the shipment status of WooCommerce orders, e.g. when they’re out for delivery.
For customers, they’re happy because they get a frontend page where they can track their order’s shipping progress.
For store owners, you’re also happy because you can more easily see where all of your orders are.
It supports 300+ different shipping providers, with the option to add custom providers. It also has a TrackShip integration so that you can offer cool features such as automatic text messages or emails when a package is out for delivery.
Price: Free version at WordPress.org. Premium version from $129.
30. Product Feed PRO
Product Feed PRO helps you export a feed of some or all of your products that you can submit to platforms such as Google Shopping, Facebook Remarketing, comparison shopping sites, and more.
By submitting your products to these engines in the proper format, you can boost your store’s visibility and improve your marketing. Because Google Shopping is now free to submit to, it’s pretty much a no-brainer to do this.
The plugin lets you submit unlimited products, and you can use detailed filter rules to choose exactly which products to export. For example, you could exclude out-of-stock products from the feed.
Price: Free version at WordPress.org. Premium version from €89.
Try These WooCommerce Plugins Today
That wraps up our thoughts on the best WooCommerce plugins to improve your store in all different ways.
While you probably won’t want to install every single plugin in this collection, we hope that you found a lot of new plugins that you can use to improve different areas of your store.
If you’re looking for the best WooCommerce theme to pair with these plugins, we think our free Botiga theme is a great place to start. Or, you can see our post where we tested a bunch of themes to find the fastest WooCommerce themes.
And if you still haven’t launched your store yet, we also have a step-by-step guide that shows you how to make an eCommerce store with WooCommerce.
Do you have any questions about these plugins? Or, do you want to share a plugin that you think should be on our best WooCommerce plugins list? Let us know in the comments!
