Your latest app or product will no doubt represent a milestone in your career, but following the development stage, there’s often very little time to create a website to showcase it. You’ll need a suitable theme, but the wrong choice will quickly send those leads you were hoping for elsewhere.
Choosing a theme to showcase your latest product is not necessarily easy, given the vast array of apps, products, and themes out there. That being said, you’ll definitely want to assess any available design options for suitability. An easy way to create landing pages and testimonials, along with advanced gallery options and support, will also be high on the list.
With that in mind, we’ve collected the best app and product showcase themes on the market — so we’re confident you’ll have no trouble finding the right theme for you.
1. Sydney
Your app site should contain elements that showcase your product in the best light. With this in mind, you may want a theme such as Sydney.
Sydney offers a large selection of starter sites. In fact, the cryptocurrency demo is specifically designed for apps. Plus, you can customize it to align with your brand. For example, you can change the colors and typography, and choose from different header, footer, and website layouts.
When you upgrade to Sydney Pro, you’ll get access to a selection of WooCommerce widgets that can help show off your app’s best features. These include advanced reviews and product galleries. You’ll also get a range of Elementor elements that you might find useful. For instance, if you offer different packages or subscriptions, you can use the pricing table widget.
Sydney comes with all the tools and features you need to build a fully-functioning site for your app.
2. Divi
Showcasing an app requires a modern, versatile theme with plenty of customization options. Few themes give you as many toys to play with as Divi, which means it could be a perfect match.
Right off the bat, Divi enables you to import designs from a massive library of ready-to-go layouts. Many of those designs are built specifically for startups, apps, and other projects in the tech world. All of Divi’s designs are colorful and modern, which is precisely what you want for an app showcase.
Divi comes bundled with its own page builder plugin, the Divi Builder. It offers a massive range of modules you can add to your pages with plenty of customization options. The plugin also enables you to roll back your pages to previous versions, test multiple design variations, and much more.
There are few multipurpose themes that deserve the name. However, Divi is a frontrunner, and its broad range of customization options means it’s an excellent choice for modern app websites.
3. Exponent
Exponent could be the ideal WordPress theme for promoting your app online.
There are many demo layouts to choose from, including several distinctive options specifically designed for app showcase sites. While the demo layouts are strong as-is, you can also tweak them as much as needed, and even create your own custom designs using the built-in drag-and-drop page builder.
In addition, this theme is compatible with the popular eCommerce solution WooCommerce and provides support to help you make your site multilingual. Plus, it’s both responsive and fast, which will give your visitors a taste of what to expect from the app itself.
Presenting your app to customers effectively requires a modern, lightweight, and cleanly coded theme. Exponent checks all of those boxes.
4. Flowto
If you’re busy building apps, you likely don’t have time to design a website. Therefore, you’ll need a theme that comes with lots of pre-made pages and elements, such as Flowto.
This theme comes with 10 demos for different types of apps, including sales management, mobile banking, and help desk software. You’ll also get over 40 pre-designed inner pages, including FAQs, Services, Downloads, and Testimonials. Plus, Flowto integrates seamlessly with Elementor and offers design elements such as custom buttons, video players, pricing tables, project sliders, and more.
Flowto is ideal for generating leads. It includes customizable contact forms with Contact Form 7 support and enables you to easily display your social links.
Overall, Flowto is a simple yet customizable WordPress theme with lots of ready-made designs.
5. Masco
Masco has plenty of demos, including one for promoting apps.
This creative and multifunctional theme will help you quickly launch a professional-looking online presence for your app or SaaS (Software as a Service) project. If you check out the purpose-built app demo, you’ll see that the homepage template has the traditional app or software landing page design. Thanks to this, visitors to your site will immediately know where they are and what to do in order to start using your app.
While the layout of the homepage template is familiar, its overall design is still different enough to help your app site stand out from the competition. For example, the illustration style and animation effects are perfect for giving your site a unique look. The other demos in the Masco package are all highly flexible, and as they’re designed for software-related projects, you could easily repurpose them for your app site if you’d prefer.
Elementor support gives you full creative control over your site.
6. Kalium
When you’re marketing a new app, it’s important to make sure your website not only looks great but also performs well. However, finding a theme that provides the best of both worlds can be difficult.
Kalium is one potential solution. This multipurpose theme comes with a collection of pre-made full demo concepts, as well as an extensive font management library with over 21 variants. It offers a one-click installer, a premium page builder, over 15 header styles, and more than 30 portfolio types. Also bundled with the theme are the WPBakery Page Builder, Revolution Slider, Layer Slider, and ACF Pro plugins.
What makes Kalium such a standout theme is its performance, thanks to its quality code and minification features. It is optimized for page speed, boasting a 99 out of 100 score on Google PageSpeed Insights. Kalium is also optimized for SEO, to help your site rank higher in search engine results.
As a creative theme for professionals, Kalium is a high-quality app showcase theme. This is especially true if performance is important to you as it offers a lot of impressive features in both the design and optimization departments.
7. Appilo
For a cutting-edge website for your modern app, the Appilo theme could be ideal.
Appilo ships with six unique landing page designs, with options for agencies, mobile apps, portfolios, and more. Each of those designs is unique but they all ooze color and style. In addition, Appilo includes several inner page layouts you can use to speed up development even further including About Us pages, testimonials, and more.
To make customization easier, Appilo integrates with Elementor and editing the theme’s elements using this page builder plugin is very straightforward. The theme also bundles the Advanced Custom Field Pro plugin, which makes it easier to collect leads.
Appilo works well if you need a website to position yourself as a market leader.
8. Stratus
For a theme focused on lead generation and showcasing your app, consider Stratus.
Theme customizations are made from a Dashboard admin panel, with a drag-and-drop page builder enabling you to create almost any layout (including landing pages). Header customization is also easy – you can choose from a sticky header, or a transparent header based on user scrolling. Parallax background images, a full-color palette, and the choice of over 700 Google Fonts are also included.
In addition, Stratus includes over 25 shortcodes for added functionality – including accordions and tabs for ‘FAQ’ sections, Google Map embeds, slider carousels, and image boxes to create galleries.
You also get a downloadable Photoshop file for site mockups and a child theme so that any tweaks you make aren’t compromised by theme updates. If you like certain aspects of the demo content, it can be imported from an XML file via the Dashboard.
All in all, Stratus is a theme you can confidently employ for showcasing your newest product or service.
9. Massive Dynamic
If your latest app is ready to launch, Massive Dynamic could be the theme to help you.
There are a whopping 70 shortcodes available to build your page, along with a drag-and-drop layout creator called Massive Builder for further customization. Rather than the straightforward boxed or full-width designs found in other themes, Massive Dynamic enables you to create page widths of any size. Its flexibility is very impressive, and you’ll have no trouble creating almost any layout imaginable.
The inclusion of the bundled MailChimp and Contact Form 7 plugins means the email addresses you collect from interested customers can be managed directly from your WordPress dashboard.
Massive Dynamic is a great theme not only for showcasing your app but for designing your entire website.
10. Scalo
Scalo is a creative SaaS, startup, and app WordPress theme.
In addition to the app landing page demo, there are plenty of other demos in this package that should be suitable for promoting your app online. Focusing on the app demo, you’ll get access to a professional-looking homepage design that’s perfect for highlighting your app and all it can do.
The app landing page template includes all of the sections you’re likely to need, such as a large header section for displaying a screenshot of your app and links to the app stores, a panel for displaying the key features of the app, and space for publishing user reviews. The other templates that make up the Scalo app demo will ensure you’re able to add all the essential pages to your site.
Scalo is a popular and flexible app theme that’s worth a closer look.
11. TheGem
An oft-forgotten aspect of developing an app is creating its sales website. A stellar website created with a standout theme such as TheGem can increase leads and ultimately boost sales.
Regardless of your app’s niche, TheGem has almost everything you’ll need to create a stunning website. It’s a flexible beast, and customization options are plentiful. For starters, you can choose from six header layouts, a number of menu styles, and employ a top information bar for sharing your contact details and social media links. There are also more than 150 demo layouts to choose from, and if you have your own design requirements, you can press the bundled WPBakery Page Builder plugin into service.
In addition, you can create eye-catching hero sliders with the bundled Slider Revolution and LayerSlider plugins, and add additional useful elements such as pricing tables, contact forms, testimonial carousels, and accordions – which are perfect for FAQ sections.
It’s a well-worn phrase, but TheGem really does have everything you need to create your app’s website quickly and easily.
12. Native
If you need a theme that delivers exceptional performance, oozes simplicity, and compels visitors to take action, take a look at Native.
This theme has a sleek interface that comes equipped with a myriad of pre-built templates. While you don’t have to customize these layouts, they can be tweaked to your unique requirements using the bundled WPBakery page builder plugin. Of course, you can also build your own specific layouts – there are almost no limits for creativity with Native.
What’s more, you can also implement dozens of pre-defined header styles on your site (which can be customized further), and make use of incredible effects (such as a parallax feature) to design a landing page that’ll generate leads and maximize conversions.
While Native appears to be another ‘me too’ app showcase theme on the surface, it offers almost everything you’ll need to create your site. If you’re looking for a theme offering comprehensive functionality for a competitive price, Native could be a solid choice for you.
13. NextApp
The app market is incredibly competitive, and the ability to show your product is better than the rest is a prerequisite. One great way to drum up excitement is with a gorgeous landing page — NextApp could be the theme to help you.
You’ll notice that there is a broad range of pre-built layouts you can easily import. Each one is rich in features such as feature lists, boxes, reviews sections, pricing tables, and more. In every case, the design is modern and clean, which is an ideal look for any app website.
Many of your visitors will arrive at your website from their mobile devices, so you’ll be glad to know this theme looks fantastic on smaller screens. It’s also highly customizable and search engine optimized, so your app can reach an even broader audience.
All in all, if you’re looking for a solid theme to help you promote your app, NextApp is worth checking out!
14. AppSet
If you’re going to create a website for your app, it needs to be engaging — i.e. good enough to attract users and convince them to hit the Download button. To achieve this, you’ll want to look at a theme such as AppSet.
The primary selling point of this theme is its collection of pre-built landing pages. There’s plenty of variety, including layouts that highlight your app’s interface, and ones focused on breaking down its features. There’s diversity when it comes to design too, so you should find something that suits your app’s style.
What’s more, AppSet also provides you with other types of layouts such as download and FAQ pages, both of which are incredibly useful for any app or software website. Every template is fully customizable, and the theme is also translation-ready through integration with plugins such as WPML.
In a nutshell, if you’re looking for a versatile theme that’s suited for both software and app websites, AppSet might be perfect for you.
15. Softlab
With a website, you can tell potential users everything they need to know about your app while controlling the sales funnel. Softlab lets you create modern, stylish app websites, and could be the ideal theme.
With Softlab, you get access to multiple website demos, all of them featuring high-tech yet user-friendly designs. The theme’s pages are easy to navigate and include multiple elements that stand out at a glance, including animated icons, user counters, pricing tables, and much more.
The theme itself enables you to configure a lot of the animations you can see in its designs using in-depth customization menus. Softlab also integrates with a number of bundled plugins — WPBakery Page Builder, Revolution Slider, WooCommerce, and more — making it highly versatile.
Overall, if you need an app website to showcase your cutting edge, that is friendly to developers, you should check out Softlab. It could be the optimal solution for you.
16. Aeroland
Every quality app tends to be unique. On the other hand, many app websites usually share similar features which homogenize the niche. The Aeroland theme could be the choice to help you avoid that trap.
Out of the box, you’ll find a large collection of pre-built pages you can use to kickstart your website. Every design looks incredibly professional, and you can customize the included sections within each of your pages to make them unique. The marketing and business layouts, in particular, can make your app shine.
With Aeroland, you get a number of bundled premium plugins to help you set your website apart, including the Slider Revolution and WPBakery Page Builder plugins. Plus, the theme integrates with the free WooCommerce plugin which means you can use it to sell app subscriptions if that’s part of your business model.
For those wanting a versatile theme with eCommerce functionality, Aeroland could be the perfect option for your app.
17. Codiqa
Codiqa has a huge library of templates to help you build a suitable app showcase website.
The homepage templates are packed with features to enable you to promote your app, including large sliders that can be used to display screenshots from your app or other relevant images and sections for publishing reviews from your users. As the layouts use animation effects to display their elements, your website should have a fully modern and engaging look when using the Codiqa theme.
As Codiqa comes with the Bold page builder plugin, you can open up all of the Codiqa templates for editing. Doing so allows you to remove, rearrange, and customize the templates and their sections, all through an intuitive drag-and-drop interface.
Another useful tool in the Codiqa package is a cost calculator plugin. This could come in handy if you want to quote custom prices or give your visitors a way to generate a price for the app or services they’d like to acquire from you.
Codiqa has some really colorful and well-designed templates to make it suitable for promoting specific types of apps.
18. Foton
Foton is a software and app landing page with a one-click demo importer tool.
As there are a few app-focused demos available, including the app presentation and app landing demos, as well as many others that would be suitable for this type of project, you do get a lot of good options with Foton.
Thanks to their layouts, you can easily display screenshots from your app, framed by the image of a smartphone. The stylish slider layout lets your visitors scroll through the different screenshots to get a better idea of what your app is all about. The links that take visitors to the Google Play Store and the Apple App Store are nice extras that will point your audience in the right direction.
Whether you’d rather use photos or illustrations on your website to promote your app doesn’t matter with Foton. As this theme has demos that include both stock photos and illustrations, you should be able to create the right type of website for your app. Getting the design right for your site won’t be a problem if you choose Foton, mainly due to its inclusion and support for the WPBakery Page Builder plugin as well as Elementor.
Foton aims to make it really easy to build a high-quality app showcase website with WordPress.
19. Applay
Applay is a dual-purpose WordPress theme that can either be used to promote your own apps or build an app store for listing the products from a number of sources.
As well as the two main modes of use for this theme, it comes with lots of customization and configuration options for building the exact type of website you want. There are also four app showcase layouts and three store layouts on offer.
You also get access to a selection of templates for the most popular smartphones to enable you to create mock-ups of your app in action. As these templates have been made using CSS3, they are fast loading and fully responsive for display on a range of screen sizes.
Applay includes the WPBakery page builder tool and comes with WooCommerce support for adding an online store to your website with ease.
20. Naxos
Naxos is a theme with lots of landing pages and other templates for promoting apps.
Depending on which demo you choose, the header section of your website could feature a single image, an image slider, or a video. Thanks to this, regardless of how you want to introduce your app to your audience, you can choose the best option when setting up your site with Naxos. Below the header section, you’ll find lots of useful elements to help you promote apps and other products.
To ensure your website makes a memorable impression on your visitors, Naxos uses animation effects to capture their attention. Unlike some themes, though, Naxos doesn’t overuse these effects and instead gets the balance just right. As Naxos comes with the premium WPBakery Page Builder plugin, you get access to a powerful tool for customizing your website.
The color skins of Naxos make it easy to change the entire personality of your website.
