What do you think of when you hear the word ‘fashion’?
Outrageous clothing trends? Pretty runway models? Expensive designers?
Personally, I think of two worlds: one of glamor, exotic appeal, and ritzy lifestyles, and another of subdued style and sophisticated grace. Unsurprisingly, these traits also translate into the design of fashion websites.
Nearly all of the fashion blogs that you’ll come across feature either a snazzy design that’s image-focused and content-heavy, or a minimal one that exudes refined elegance. That’s just what works in the fashion industry.
In this collection, we’ve perused the WordPress sphere to bring you the themes that do these exact design elements better than any others. Enjoy!
1. TheGem
The best fashion websites are highly branded, with lots of well-written content and amazing images. If this sounds like the kind of site you’re looking to build, TheGem is a serious contender.
Although TheGem is a multipurpose theme, it can be easily adapted to fashion websites. With over 400 demo layouts to help get you up and running quickly, and with more than 60 content elements to choose from, you are free to build the fashion site exactly to your vision.
Choosing a versatile theme comes with some perks. For instance, the bundled WPBakery Page Builder plugin enables you to create pages quickly and easily with its drag-and-drop interface. In addition, you can choose from a wide range of custom-built shortcodes to provide the functionality you need without further plugins.
Overall, if you’re building a fashion site, TheGem can do it easily enough, therefore it’s a solid choice for a variety of websites!
2. Foxiz
Foxiz is a stunning theme designed for news, magazine, and blog websites, including sites dedicated to fashion.
This newspaper theme showcases a modern design with a wide variety of features and design options perfect for publishing fashion-related content. Powered by the Elementor page builder plugin, it supports paywalls and memberships. Foxiz is also lightweight, optimized for SEO, and built for speed and performance.
Another advantage of Foxiz is its variety of one-click demos and homepages. These include options for fashion, news, design, architecture, and beauty websites. You can also enable the theme’s dark mode for a more sophisticated appearance. If you want to work with affiliate or ad partners, you can easily put auto ads code into your site using the built-in functionality.
Overall, Foxiz is a dynamic, beautiful theme that comes with an impressive set of features and pre-built sites.
3. Fonix
Are you looking for a fashion blog WordPress theme that offers plenty of options? Fonix gives you a lot of flexibility in terms of design.
With this theme, you’ll get over 20 demos for your fashion blog and 30 grid layouts for your posts. You’ll also get advanced theme options (powered by the Redux framework), which let you customize every aspect of your site, including the typography, header, sidebar, and more. Plus, the theme comes with the Elementor page builder, so you can make even more custom changes to your fashion blog.
Fonix is packed with useful widgets. For example, the Advanced Query Builder gives you full control over the posts you want to display in a feed. You can also build a mega menu, an offcanvas panel, and more.
A highly customizable theme such as Fonix can help you build a unique fashion blog that reflects your brand!
4. Echoo
Are you looking for a fully customizable fashion blog theme? Echoo might be just what you need.
Echoo is primarily a magazine theme, with a demo built specifically for fashion blogs. It comes with over 50 custom Elementor widgets, as well as more than 50 blog styles to choose from. Plus, you’re able to customize the header, footer, and any other aspect of your site, using the Elementor page builder. You can also switch between dark and light modes.
Echoo has an AI content generator, powered by OpenAI. This will help you plan your posts more efficiently. The theme also comes with an opt-in form to build your email list, and integrates with the Smash Instagram plugin so you can show your Instagram feed on your fashion site.
Overall, Echoo is a flexible theme with features that help you build a fashion blog more quickly.
5. Kloe
If you’re looking for a captivating fashion theme that just oozes style, Kloe is definitely a top option. The image-heavy design engages viewers’ attention like none other; crisp parallax effects and 15 page loader styles ensure that the reader doesn’t stop scrolling. The theme is built for SEO and also comes ready for child themes, interactive infographics, and WPML translation.
Kloe comes with quite a bit of cool functionality as well. It features multiple header options, a full-screen mega menu, several custom widgets, custom shortcodes, and tailor-made shop layouts for users who choose to run WooCommerce. Three different blog layouts (including one with a masonry option) are also available for customers who want to use blog content to reach out to a wide audience.
Several useful tools, such as six font icon packs and the WPBakery Page Builder and Slider Revolution plugins, also come packaged with this theme.
All things considered, Kloe is a classy, powerful option for any fashion website.
6. Gioia
Fashion is a cut-throat world where style and elegance are everything. If you want to keep up with the latest trends, you need a theme that never stops innovating. Gioia might be ideal.
This theme’s design is both classic and modern. It includes almost all of the pages you need to set up an online fashion store, including shop lists and checkouts. For every page, the design relies heavily on your photography, and Gioia steps back to let images do the talking.
For an online store, it’s essential that your theme integrates with your chosen e-commerce plugin, and Gioia doesn’t disappoint. The theme was built to work with the WooCommerce plugin, and also supports advanced features such as user wishlists and product quick views. This means you can be up and running in a flash, with access to the most powerful and engaging features.
Launching an online store is straightforward, especially compared to setting up a real fashion store. Fortunately, Gioia’s effortlessly stylish design is well worth checking out, and it could be your go-to theme!
7. LaFeminite
If you’re looking for a clear, user-friendly theme for your fashion website or blog, check out LaFeminite.
This lifestyle fashion theme is an excellent choice for blogs and online journals, largely thanks to its stunning layouts and pre-built pages. You can find options for home lifestyle and influencer demos, as well as support for an impressive collection of plugins. These include WooCommerce, Elementor, Yoast, UpdraftPlus, WPForms, and more.
LaFeminite lets you leverage a powerful theme admin panel, premium support, an extensive setup guide, and video tutorials aimed at beginners. You can also use it to add dynamic content layouts, mega menus, pop-ups, and more.
This theme has a lot to offer — however it can be particularly helpful if you want to deliver a feminine, elegant look.
8. Pixwell
Running a fashion website comes with both great power and responsibility. Your advice guides people on what to wear, and a huge part of the process involves product recommendations. This means you need a theme to let you showcase and sell your visitors on the next fashion trends, which is where Pixwell could prove useful.
Pixwell is a multipurpose theme that includes pre-built designs for several types of online ventures, including travel agencies, food blogs, and, of course, fashion websites. In every case, the designs are clean and minimalistic, as Pixwell is more about what’s under the hood than about style.
The theme lets you easily combine elements from different layouts to build your dream fashion magazine. This is possible thanks to the theme’s integration with the Elementor page builder plugin, which makes for easy customization. In addition, Pixwell comes with a bundled product review plugin that includes star ratings and supports affiliate links.
The functionality found in the Pixwell theme can make a difference for an up-and-coming fashion blogger.
9. Look
While building a website isn’t too complicated, getting visitors to give it a second look is an entirely different matter. To achieve this, you may want to consider Look.
First off, you get a broad range of designs that are perfect for fashion and lifestyle blogs. The theme uses a minimalistic, clean design that works for a broad range of projects. What’s more, you can use any of Look’s pre-built website demos to help you get your project up and running quickly, with only a few clicks.
As far as functionality goes, Look is compatible with WooCommerce out of the box. It also supports infinite scrolling, which could increase your time on page metrics. In addition, Look is optimized for speed, which means your website should load rapidly in almost every circumstance.
Overall, we like Look a lot. If you want to use a theme with a modern style that’s easy to customize, this one definitely deserves a closer inspection.
10. Olsen
With an air of lightness and minimalism, the Olsen theme from CSSIgniter is specifically designed for showing off photos on fashion blogs. It’s very much blog-focused, with eleven different blog layouts and a variety of post formats to choose from.
A number of custom widgets and page templates are included with Olsen, along with sidebar options that enable you to display author information and social media links. There’s also a separate page template for contact forms.
Olsen offers 20+ color and typography settings to play with and is retina and translation ready out of the box. The theme has also been optimized for speed and SEO requirements.
Olsen isn’t the fanciest of themes, but it looks fantastic on mobile devices and serves as a robust blogging theme over a variety of media formats.
11. Anymag
When you’re creating a website for a fashion-related business, appearances matter. The Anymag theme can help ensure that your site looks just right.
This magazine-style blog theme features a unique design that mimics a physical magazine. It comes with stylish demos that include one-click imports, a library of over 900 Google Fonts, unlimited color customization options, and WooCommerce integration. Anymag is also compatible with popular plugins such as Elementor, Mailchimp, and Contact Form 7.
There are a lot of magazine-style themes out there. However, there aren’t many options that make your website look like an actual print magazine the way Anymag does. While it boasts an impressive design and a solid range of features, it’s also simple enough for beginners to use.
If you want an attractive and customizable theme that makes your site stand out, Anymag is worth considering. While it’s perfect for a fashion website, it’s also flexible enough to be used for other industries such as business, sports, and travel.
12. Roslyn
Fashion definitely needs to have a cool aspect for success. If you want people to take you seriously, Roslyn is a theme that can help your site match every definition of the word.
Out of the box, you get access to a broad range of demo websites that can serve as the foundation for your project. Each design uses galleries in a different way, but images are always given the spotlight. Typography also shines throughout Roslyn’s designs, with a penchant for bold lettering that catches the eye.
Roslyn also packs in a broad range of functionality to help you build your project. It’s compatible with the WooCommerce plugin by default, and also bundles in some premium plugins, including Slider Revolution and WPML. This last integration means you can use Roslyn to launch a multilingual fashion blog and store too.
While an attractive fashion website is a necessity, advanced functionality to help your project grow is also important. We think Roslyn succeeds in both aspects, and as such, it should become part of your shortlist!
13. Suga
Being a quirky fashion magazine or a designer blogger, you know that strong branding is key to success. That’s where Suga comes in. This theme boasts a striking, colorful design that you can style in many ways to build your unique brand.
Suga’s customization options are second to none. You can either choose from dozens of modules and many stunning layout concepts or install one of the individually themed demos to suit your niche. The bundled drag-and-drop BK Ninja Composer plugin gives unlimited possibilities for crafting your design, even with no previous experience. You also get advanced post options, Google Fonts options, and the ability to add your logo to make your website truly yours.
If that’s not enough, Suga is optimized for speed and also fully responsive. The slick Ajax search functionality adds an extra finishing touch for a stunning overall experience.
If you want to impress your readers with a modern, clean design, you can’t go wrong with Suga. Its advanced customization options make it an excellent choice for creatives who want their brand to shine.
14. Zeen
Fashion websites can be a lot more complex than most people realize. You have to publish great content, recommend products, integrate your social media, and remain stylish while doing so. It’s a lot to ask from a single theme, but Zeen could be the tool for the job.
While Zeen is a multipurpose theme that offers pre-built demos for a broad range of industries, including fashion, style, and photography websites, it’s also a theme well-suited to artistic sensibilities. Whereas most themes play it safe when it comes to design, Zeen makes some interesting choices, such as using sidebars as navigation menus and unorthodox page layouts.
The result is a theme that catches the eye from the get-go. What’s more, you can customize every aspect of your website’s design using the bundled Tipi Builder plugin, which is only available for Zeen users. This lets you see the changes you make in real-time, and negates the need for coding experience.
We think Zeen offers practically all of the customization options you need for your fashion website. As such, give it a closer look, and make sure it ends up on your shortlist.
15. Ceris
Modern fashionistas understand that it’s not enough to post beautiful images to keep your brand relatable. You also need to be conscious of social trends. If you are nodding your head in approval, Ceris could be right up your alley.
This theme offers a perfect blend of a fashion blog and a news magazine. The clean and modern design puts your stories to the fore. You can either choose from a variety of demos that can be imported with just one click or build your perfect design from scratch using built-in functionality. This includes countless font options, flexible headers, content spacing, and more.
Ceris also lets you showcase your author and customer reviews. Visitors can rate your products, comment, and even react with emojis. They can also bookmark your posts to come back to later.
We think this theme is an excellent choice for socially responsible fashion magazines and ethical fashion stores. It’s also a fantastic platform for lifestyle bloggers who demand more than just a simple website.
16. CheerUp
A modern and captivating design is crucial for an engaging fashion website, so it pays to find the ideal one for you. For content that will dress to impress (almost literally), consider CheerUp.
Marketed as a “fresh-faced theme”, CheerUp certainly stands out. Its vivid yet lightweight design oozes style, making it a solid choice for your fashion-related website. The theme is highly customizable and offers over 200 possible layout combinations. There is also a plethora of social media sharing features, including an Instagram feed widget – a useful tool for savvy fashion bloggers.
Overall, CheerUp is simple yet engaging. It’s ideal if you’re looking to create a stellar website that matches your glamorous fashion content.
17. Blabber
When looking for a blogging theme, the choice can be overwhelming. What’s more, many have the arguably dated ‘WordPress look.’ Fortunately, there are themes designed for trendy, modern, up-to-date blogs. Like Blabber, for example.
This theme is powerful, with a sleek and modern design. It combines minimalism with functionality for a smooth user experience that highlights your content over everything else. Plus, with the bundled Elementor page builder plugin, you can achieve drag-and-drop page creation and customization.
In addition, Blabber comes at a cost-effective price for building a personal blog, a thriving magazine site, and much more. You’ll also be able to write review articles using a unique review and rating system to make your content stand out with a professional look.
Blabber is a solid multi-purpose theme for any blog or magazine site. If you’re looking for a versatile selection of blog layouts that puts your content first, look no further. Get ready to express yourself with Blabber.
18. Applique
As a fashion blogger, you’ll understand that sometimes less is more. Applique is a classy, minimalistic theme that resonates with elegance, without being overwhelming.
This theme is light, intuitive, and easy to use, with or without coding experience. You can install demo content in just a few minutes and use the live Customizer to personalize your pages. Despite its simplicity, Applique boasts powerful features for business-savvy users. It’s compatible with the free WooCommerce plugin, too, to help you implement e-commerce on your site.
If that’s not enough, you can also engage your readers with built-in support for the Disqus comment system. The theme is integrated with a number of popular social media platforms and comes with a full-width Instagram feed to satisfy even the most demanding fashion influencers.
All in all, Applique is a simple yet powerful theme that’s perfect for fashion blogs and magazines. If you prefer minimalistic designs that look great on any device, this is an excellent choice.
19. Infinite
True to its name, this theme’s main selling point is its infinite scroll feature. Infinite‘s never-ending front page keeps readers engaged with an image-centered blog feed that makes use of large typography and sizeable content width.
Another highlight of Infinite is the sticky header that fades when readers scroll down and reappears when they mosey back up the page. There is one drawback to the header, though: the megamenu, although quite functional, loses out due to overly-quick transitions from tab to tab that left me feeling a touch confused.
Other features include a nifty slide-out widget panel, drag and drop builder, custom share buttons, and styling for WooCommerce. Built by the folks over at Themify, Infinite comes with a free bonus theme. Priced at just $49, Infinite is a good option to consider.
