When you’re running a business website, it’s important to continuously find ways to attract visitors and generate leads. One of the most simple yet effective techniques is to use a lead generation WordPress theme.
There are a handful of factors to consider when looking for a lead generation theme. First, you’ll want to ensure that the solution you choose includes enough design and customization features to suit your needs. It’s also smart to consider each option’s usability and extensibility. Budget matters as well — fortunately, there are many solid themes that offer both free and premium versions.
If you’re feeling overwhelmed by the wide variety of options out there, don’t worry. In this collection, we’ll introduce you to nine of the best lead generation WordPress themes for 2024, so you can pick the appropriate fit for your site. Let’s jump right in!
1. Sydney
If you want an all-in-one solution for your lead generation website, look no further than Sydney. This powerful, highly customizable theme can be used for a wide variety of business websites.
Its Leads starter site comes with all the essential elements for a lead generation website. This includes a distinct CTA (call to action), Services and About pages, and a dedicated contact area. Sydney also offers slider, static, and video headers, multiple menu layouts, and more.
This theme comes with navigation styling options to help you improve your user experience. Plus, you get a variety of blog post styles built for both single articles and archive pages. You can also adjust the button styling options to match your branding.
You can download and use the Sydney theme for free or check out the Pro version that gives you access to more advanced features.
2. Divi
If you need to create a lead generation website to promote your eBook, Divi has you covered.
Its eBook layout pack is ideal for showcasing eBooks created by you or your clients. It features a bold color palette, vibrant backgrounds, and dedicated book preview sections to highlight excerpts and testimonials.
This Divi layout pack includes premade designs for about, contact, landing, shop, and other pages. There are also stylish sections dedicated to helping users understand what to expect from the book’s contents and encouraging them to subscribe to your email newsletter.
Divi is a powerful and popular theme that can be used for a wide range of sites (our review). This eBook layout pack is particularly worth checking out if you’re an author or content creator looking to increase online sales or generate leads from your website.
3. Spyro
If you’re a freelancer or agency in need of a high-quality, premium theme, Spyro is worth considering.
This marketing landing page theme is ideal for building high-converting websites, partly thanks to the bundled visual page builder Tatsu. Spyro comes with 12 beautiful pre-built demo sites, including options for online shops, SEO agencies, and more. It also provides tools that can help you promote your business across social media platforms.
Spyro boasts a bright, colorful appearance that is both modern and professional. To help you increase conversions, this theme is optimized for performance. The spacious premade layouts are designed to improve user experience and lower bounce rates. Spyro also comes with a form builder that lets you create a variety of forms in no time.
All in all, Spyro is worth a try if your main goal is to create high-converting landing pages.
4. LandPress
Making a good first impression is crucial to generating leads. LandPress is a landing page theme that can be used for different campaigns.
LandPress has a demo that’s specifically designed for lead generation, though you’ll also find options for email marketing, digital products, online courses, and more. These come with pre-built inner pages such as Pricing, Features, and Contact. There are also call-to-action buttons, e.g. “Book Demo” and “Contact Sales”, in the main menu. You can edit the theme with the Elementor page builder plugin and add engaging visuals such as entrance animations, hover effects, and smooth one-page scrolling.
Additionally, LandPress offers a popup and off-canvas builder. You can use this to generate leads through subscription forms, calls to action, campaign videos, and more. Thanks to the template library, you can choose from pre-made designs and customize them to suit your marketing needs.
LandPress is worth considering if you want a WordPress theme with lots of templates and widgets.
5. Stratus
Owners of SaaS (Software-as-a-Service) companies will likely be drawn to Stratus, along with anyone who offers products and services in the technology industry. This modern theme showcases a distinct and impressive design. It’s perfect for highlighting and promoting apps, software, and more.
Stratus comes with more than 35 website demos, including options made specifically for IT company, agency, and product websites. In addition, it provides more than 280 customizable blocks, such as sliders, buttons, portfolio grids, and image galleries, that you can add to your pages with ease.
This multipurpose theme also integrates with the Elementor page builder plugin. That makes it a user-friendly option and lets you customize the pre-built content with ease. You can explore the demos to get a better feel for what to expect with this theme.
If you work in the tech industry and want a versatile and attractive theme, Stratus is a must-see.
6. LeadEngine
True to its name, LeadEngine is a robust lead generation theme that can help businesses across a wide range of industries increase conversions. This multipurpose tool is built with the WPBakery page builder plugin, making it easy for those of all experience levels to use.
LeadEngine comes with more than 35 demo sites that you can use to get your site up and running in no time. Templates include agency, marketing, real estate, fitness, and more. In addition, you’ll have access to over 200 original template blocks you can use to further customize and personalize your lead generation website.
The drag-and-drop builder makes designing your pages effortless. You can also use the theme options panel to customize your fonts, colors, header and footer layouts, and more. LeadEngine comes with the Slider Revolution plugin and a premium icon pack from IconsMind to help you further enhance your site’s appearance.
If you want a high-quality, flexible lead generation theme with a plethora of customization options, you may want to check out LeadEngine.
7. Qwery
To create a successful lead generation website, it’s important to build a design that stands out. Qwery can help you achieve this.
This theme comes with over 60 premade websites that you can set up within minutes using the one-click demo installer. Thanks to integration with the Elementor page builder plugin, Qwery is easy to customize. It’s also constantly updated, with the developers adding new demos every week.
You can use Qwery for nearly any type of website, but it’s especially useful for businesses that offer appointments and schedule-based services. It’s compatible with the LatePoint and Booked plugins. You can also choose from an extensive library of portfolio and blog layouts, add sticky sidebars and columns, and create mega menus.
Qwery is a solid theme that can suit many businesses. We particularly recommend it if you want to generate leads in the service industry.
8. Sway
Sway is a premium, multipurpose theme that comes with a plethora of design and styling features. It’s suitable for nearly any type of site designed to generate leads.
This theme comes with over 65 full websites, including landing page, agency, and marketing demos, and more than 350 ready-to-use template blocks. It’s powered by the WPBakery Page Builder plugin, making using and customizing it quick and simple.
Sway boasts a bold, vibrant look that is both clean and easy to navigate. It’s also worth noting that it’s well optimized for speed and performance. It has near-perfect speed scores from Google PageSpeed Insights and GTmetrix and uses clean, optimized code.
Overall, Sway is an impressive multipurpose theme that offers plenty of features to help you make your site a lead generation magnet.
9. Exponent
When you’re building a website designed to generate leads, you need to consider both the appearance and functionality of your theme. Exponent is a premium option that delivers in both areas.
This multipurpose business theme comes with over 30 pre-built demo websites, including one specifically designed for lead generation. The modern layout features a clean yet distinct look that can help showcase your products or services in a visually-appealing manner. The theme is easy to navigate and provides dedicated areas for testimonials, CTAs, and more.
You can also leverage the intuitive visual header, footer, and page builder to customize your website with ease. The one-click demo importer provides a quick and simple setup process. In addition, Exponent is optimized for speed and performance, to ensure that it loads as quickly as possible.
If you want a powerful theme that is both fast and flexible, we recommend giving Exponent a try.
